Tech Girl is a very exciting start-up company that will create a mentorship network between young girls and women interested in the technology field. Although my client is still in the process of building her company, I'm thrilled to share my branding process.
The Branding Process
The branding process is hands down one my absolute favorite thing to do! I find the whole process so invigorating because even when I create something that my client doesn't like, I like to think of what Thomas Edison once said, "I have not failed. I've just found 10,000 ways that won't work."
Over the course of a few months, I created multiple hot air balloon logo ideas that were then narrowed down to a balloon that uses the white space to represent a network.
Below are a few images that show the evolution of the final logo design.
