Site Visit: The Lodge at Wakulla Springs

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Last week, I had the opportunity to visit one of my company’s properties while on vacation in the Tallahassee area and I finally got to see some of my designs in person.

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One of my tradeshow banners was in the lobby and it looked stunning with the interior design and architecture of the building.

The purpose of the banner was to inform guests of the different offerings available to them during their stay at The Lodge and to differentiate the Florida State Parks operations, which are also run on-site.

This menu was a really fun take on adding some flare to the The Lodge at Wakulla Spring’s logo by adding an ornamental design behind their original design. I was a little disappointed with the presentation of the menus (originally, I had these outsourced, but they clearly printed more in-house), but overall they matched perfectly with the restaurant’s elegant theme and decor.

Marcom + San Diego

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Earlier this month, my company flew me out to San Diego to learn how to use MarcomCentral’s InDesign plug-in, FusionPro. This will allow our company to have stricter brand guidelines and create templates in Adobe Acrobat that can be uploaded into Marcom’s system for our properties to order and edit marketing collateral more efficiently.

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The diagram above explains how the Marcom system works with FusionPro. Admin designers, like myself, will upload content/templates into the system and users can then request and/or order a product or edit the template. That alert will then be turned into a ticket for our team to review before it gets sent to print or emailed as an instant download.

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Over the next few months, I will be reviewing all of the marketing collateral our company has done over the past 5 years, updating it, and loading it into Marcom. Although I’ve only been with my company for a couple of years, it is really interesting to see how the company’s collateral has evolved over the years.

I am very excited to see how it all comes together.

Weeki Vinyl Banner

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Just received a photo of a vinyl banner that I worked on a couple of weeks ago. This banner was part of a series of signage that is being used to direct guests to Kayak and Paddle Board Rental Center.

#TBT: Lucky the Duck

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This is the story about a duck named Lucky.✨

Date: March 25, 2015

One of my favorite memories from working at Walt Disney World was “Operation: Relocate Lucky the Duck.“ I remember being so over the moon when I got home that day, that I NEEDED to sketch out my excitement.

Survey Poster

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I was asked to make a poster advertising an upcoming survey about one of our cafés. In exchange for the survey, customers would receive a sweet treat and the chance to win a bluetooth speaker. I used a lot of variations of lines in this design to match the café’s theme and the rest of the building’s brand.

Freelance - Pole Graduation Program

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For the past year I have been training in the circus arts, which includes pole dancing. So after a year of training, I finally “graduated” from the basic moves to a “Pole Master,“ meaning that I will be learning more advanced and complicated moves and transitions.

Here is the graduation program that I put together… obviously, my song choice was Brit Brit! *duh*

Social Posts - First Day Hike/Paddle of 2019

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Late last year, I was asked to create social posts for some of our properties encouraging followers to get outside and hike/paddle at advertised locations. Below are a few of the graphics that I thought really stood out.

View on Instagram

View on Instagram

The graphics below were drafts that didn’t make the cut because we wanted to promote individuals to get outside and explore, but I still really like them.