Before & After: Recyclable and Compostable Signs

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These signs were made for Hogan Lovells in DC. The client asked for the “Before“ signs to be replaced with something more sleek that fit with its modern dining space. The photo frames used for the “After“ signs helped achieve a cleaner design and I had a blast doing the product photoshoot and playing tetris with the required products so all items were showcased.

BEFORE

AFTER

National Mall Food Kiosks

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More than 25 million people visit the National Mall in Washington D.C. each year, and according to the National Park Service, that’s more visitors than Yellowstone, Yosemite, and the Grand Canyon National Parks combined! 

My company is the National Park Service Authorized Concessioner for the National Mall and Memorial Parks, and last year I was given the incredible opportunity to produce signage and menus for the National Mall’s kiosks and vendor carts, allowing the company significant visibility and exposure to millions of tourists and Mall visitors. 

Given the size and scope of the project, exceptionally high quality products from our Marketing team were required to showcase the menu items at our ice cream carts and eliminate any possible confusion between the carts and general information booths. Additionally, at the kiosks, we wanted to create a cleaner, more professional appearance and took strides to declutter the window messaging. 

We also took the initiative to install perforated film on the windows to obscure the view of any cords and disarray inside the kiosks. 

Design Collaboration: Isabella Castro | Photos: Kate Wichlinski

Freelance - Misty's Imports

I worked on a logo design for an Indian Imports company called Misty’s Imports. Originally, the company was called Misty’s Spices Imports. Here is the final logo and a few other logo variations that I presented.

Final Logo:

logo_MistysImports_FINAL.jpg

Logos Presented:

MistysSpicesDisplay.jpg

Do Not Feed the Wildlife... Specifically Squirrels

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Sometimes I make signage that makes me laugh because you have to question, who was the genius that ruined this for everyone else?! I firmly believe it’s impossible for a “common sense” sign to exist without a good story to back it up.

These signs were made for the Pavillon Café at the Sculpture Garden in DC. with the intent to rotate out the wildlife signage with new and seasonal promotions.

Reusable Water Bottle Initiative

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A few months ago I was asked to create a water bottle design for our Rainier properties to sell at their retail locations. In addition to the water bottles, I created this flyer to advertise the NPS and Rainier properties’ initiative. I read an article recently that instagram/social media posts perform better when a 3D element is added to it, so I’ve started incorporating that into more of my designs.

Spotted: My Menu in the Wild

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Today, was the first time I saw one of my kiosks menus in the wild at Great Falls, VA. I noticed they were using an older version, than what they should be using, but it was still really cool to see my work off the screen.

Beef & BBQ Promotion

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Every month during the summer, I create a series of posters, menus, and digital signage for a monthly promotion. Here are two of the posters that I made in-house.