Most projects I work on use some sort of template for brand consistency and time efficiency, but about two weeks ago, I was able to fully develop a new design for an infographic that would be used as the template for an interactive/animated version using the Ceros design platform.
Every year my company sends out a holiday e-card image and this year I was able to offer both an e-card and video option to send out to our clients.
This product explainer video was created to offer supplementary information on our company’s website to learn more about the DITAP program.
Ideally, a marketing explainer videos should never exceed more than a couple of minutes, but this topic is extremely dense and our Product team wanted this video to cover as much information as possible because it is for a very specific audience.
Given the desired visuals for this video, I opted to create a simple Q&A-styled video.
This is an ad campaign that I worked on back in August that will never see the light of day due to content revisions. However, I wanted to share these ads because it is the first time our team has considered wanting to do more detailed animation for ads.
The first set of ads in the series followed our typically our design template where the animation was simple and the CTA just faded in and out.
Whereas the following two sets of ads had more unique and different animation for displaying the content.
For anyone who has ever created detailed animated gifs in Photoshop, you could understand why I’m a little little disappointed that these two sets of ads were never published, because of how time consuming the process is, but I’m rolling with it as a teaching moment because our team now develops our new style of ads in After Effects.
I am currently working on developing the branding and visuals for a new program that my company will be rolling out next year.
The program combines online and classroom learning and the video below is the transition indicator that will play before jumping into the storyline of “Mission to Mars.”
