This is an ad campaign that I worked on back in August that will never see the light of day due to content revisions. However, I wanted to share these ads because it is the first time our team has considered wanting to do more detailed animation for ads.
The first set of ads in the series followed our typically our design template where the animation was simple and the CTA just faded in and out.
Whereas the following two sets of ads had more unique and different animation for displaying the content.
For anyone who has ever created detailed animated gifs in Photoshop, you could understand why I’m a little little disappointed that these two sets of ads were never published, because of how time consuming the process is, but I’m rolling with it as a teaching moment because our team now develops our new style of ads in After Effects.
