DITAP Explainer Video

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This product explainer video was created to offer supplementary information on our company’s website to learn more about the DITAP program.

Ideally, a marketing explainer videos should never exceed more than a couple of minutes, but this topic is extremely dense and our Product team wanted this video to cover as much information as possible because it is for a very specific audience.

Given the desired visuals for this video, I opted to create a simple Q&A-styled video.

Open Enrollment Awareness Ads

This is an ad campaign that I worked on back in August that will never see the light of day due to content revisions. However, I wanted to share these ads because it is the first time our team has considered wanting to do more detailed animation for ads.

The first set of ads in the series followed our typically our design template where the animation was simple and the CTA just faded in and out.

Whereas the following two sets of ads had more unique and different animation for displaying the content.

For anyone who has ever created detailed animated gifs in Photoshop, you could understand why I’m a little little disappointed that these two sets of ads were never published, because of how time consuming the process is, but I’m rolling with it as a teaching moment because our team now develops our new style of ads in After Effects.

Mission to Mars Interlude

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I am currently working on developing the branding and visuals for a new program that my company will be rolling out next year.

The program combines online and classroom learning and the video below is the transition indicator that will play before jumping into the storyline of “Mission to Mars.”

RPA Explainer Video

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One of my company’s 2020 initiatives was to start making in-house explainer videos. I was tasked with the first video in the series that covers “Robotic Process Automation.“

The desired visuals for this explainer video were to combine corporate footage with simple kinetic typography.

Internal Control Infographic

This is an infographic I recently worked on with my company’s copywriter. From the beginning we knew this was going to be a very complex and wordy piece, but the objective was to make sure the content related back to our customers and that the subject was fully explained.

Although, the infographic may not be very engaging upon first glance, this infographic is the first one in our series to use our company’s new color palette, making it 508 compliant.

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FIRST DRAFT: Microlearning Infographic

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This is a project I worked on over the past week and I loved the end result. Before I had joined my company, the company had never produced educational infographics and I’ve been given the opportunity to create a variety of infographic templates to use moving forward.

Initially I struggled with this layout because the client wanted a design that was unachievable with the provided content; however, all of that is being ironed-out for the next round. I’m posting this draft because the plan is to start from scratch on the design as the client reworks and refines the content.

Site Visit: The Lodge at Wakulla Springs

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Last week, I had the opportunity to visit one of my company’s properties while on vacation in the Tallahassee area and I finally got to see some of my designs in person.

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One of my tradeshow banners was in the lobby and it looked stunning with the interior design and architecture of the building.

The purpose of the banner was to inform guests of the different offerings available to them during their stay at The Lodge and to differentiate the Florida State Parks operations, which are also run on-site.

This menu was a really fun take on adding some flare to the The Lodge at Wakulla Spring’s logo by adding an ornamental design behind their original design. I was a little disappointed with the presentation of the menus (originally, I had these outsourced, but they clearly printed more in-house), but overall they matched perfectly with the restaurant’s elegant theme and decor.

Marcom + San Diego

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Earlier this month, my company flew me out to San Diego to learn how to use MarcomCentral’s InDesign plug-in, FusionPro. This will allow our company to have stricter brand guidelines and create templates in Adobe Acrobat that can be uploaded into Marcom’s system for our properties to order and edit marketing collateral more efficiently.

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The diagram above explains how the Marcom system works with FusionPro. Admin designers, like myself, will upload content/templates into the system and users can then request and/or order a product or edit the template. That alert will then be turned into a ticket for our team to review before it gets sent to print or emailed as an instant download.

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Over the next few months, I will be reviewing all of the marketing collateral our company has done over the past 5 years, updating it, and loading it into Marcom. Although I’ve only been with my company for a couple of years, it is really interesting to see how the company’s collateral has evolved over the years.

I am very excited to see how it all comes together.