branding
Recently, one of my clients reached out asking for feedback on logo that he had commissioned for a startup company. Unfortunately, the logo he paid for was taken straight off of a stock website, so I offered to create a new and original logo.
Below are a few variations of logos that I worked on as an alternative to the stock logo. I always like to have a document with all of my logo and font ideas on the same artboard so it is easier to see what works and what does not.
Earlier this month, my company flew me out to San Diego to learn how to use MarcomCentral’s InDesign plug-in, FusionPro. This will allow our company to have stricter brand guidelines and create templates in Adobe Acrobat that can be uploaded into Marcom’s system for our properties to order and edit marketing collateral more efficiently.
The diagram above explains how the Marcom system works with FusionPro. Admin designers, like myself, will upload content/templates into the system and users can then request and/or order a product or edit the template. That alert will then be turned into a ticket for our team to review before it gets sent to print or emailed as an instant download.
Over the next few months, I will be reviewing all of the marketing collateral our company has done over the past 5 years, updating it, and loading it into Marcom. Although I’ve only been with my company for a couple of years, it is really interesting to see how the company’s collateral has evolved over the years.
I am very excited to see how it all comes together.
Tech Girl is a very exciting start-up company that will create a mentorship network between young girls and women interested in the technology field. Although my client is still in the process of building her company, I'm thrilled to share my branding process.
The branding process is hands down one my absolute favorite thing to do! I find the whole process so invigorating because even when I create something that my client doesn't like, I like to think of what Thomas Edison once said, "I have not failed. I've just found 10,000 ways that won't work."
Over the course of a few months, I created multiple hot air balloon logo ideas that were then narrowed down to a balloon that uses the white space to represent a network.
Below are a few images that show the evolution of the final logo design.
