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One Drape Branding, Website, & Sell Sheet

Had the opportunity to build a brand to increase sales and awareness to surgical sales representatives, as well as to educate the medical community about the benefits of using One Drape. Working with the visionary behind One Drape, Dr. Said Osman, I developed an informational website along with promotional materials for medical conferences around the world. 

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Product Background:

One Drape is a prototype surgical drape that will allow surgeons to drape a patient faster while reducing financial and packaging waste through improving traditional draping methods by increasing visibility within sterile field.

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Projects from College (2009-2012)

First blog post!

These are a few of my favorite projects from my time at Virginia Commonwealth University that will never make it into my portfolio. As much as I liked working on these projects, I know I have stronger material.

During my time at VCU, I was a Mass Communications major with a concentration in Creative Advertising and a minor in Business. Unlike most art degrees, we really focused on strategy and concepts for building campaigns that told a story.

Romeo and Juliet Poster Design

October 4, 2011

It’s really funny looking back on an old art project and seeing how much your style has improved! I remember really struggling with coming up with an original concept for this project and then the night before it was due I did a mind map as a brainstorming tool and realized I could portray fore-shadow-ing with the two houses and everything just fell into place.

I’d like to revisit this project one day because I know it could use a facelift. When a design can age timelessly, that’s a good indicator that you have a strong design, but that didn’t happen here.

I really like the script font I used for the logo, but definitely would want to change the fonts at the bottom and work on my proportions to build a stronger visual hierarchy.


VA Cribs: A Virginia Tourism Campaign

December 2011

December 2011

December 2011

December 2011

I am not a native Virginian but I loved working on coming up with a Virginia tourism campaign concept.

Imagine if our Founding Fathers were still alive and offering MTV-styled tours of their cribs! This campaign would feature George Washington’s Mount Vernon, Thomas Jefferson’s Monticello, and James Madison’s Montpelier targeting online users planning to visit Virginia in a series of video web ads. Printed swag would be sold at all gift shops of our Founding Father’s homes including tchotchke items, postcards, and stamps of the mockups shown above.

If given the opportunity to do this over, I would have liked to invest more time in making the mockups look realistic and blend the realms of modern day photography with the 1770’s portrait-styled paintings.


Tiger Illustration

2011

Illustrator is my jam! I love using the pen tool and gradients to create art, but just like any other artist, I can always point out my mistakes and say there is room for improvement. That’s how I feel about this illustration.