EVENT
HQ Town Hall: Camp-Us
Project Type: Event Branding | Experience Design | Print Design | Digital Design
HQ Town Hall is Navy Federal's quarterly employee event designed to inform, align, and engage. By pairing each event with a distinct theme, our team transformed routine business communications into immersive experiences that employees looked forward to attending.
Project Involvement
At the time, campus leaders across Navy Federal were focused on strengthening alignment across locations through shared messaging and experiences. To support that initiative, I developed Camp-Us, a camp-themed concept that united employees across campuses, microsites, and branches through one shared experience.
As the creative lead, I developed the event theme, visual identity, promotional campaign, environmental graphics, and presentation experience. Inspired by vintage and rustic camp artwork, I used large-scale environmental graphics to tell the story of how our locations come together as one “Camp-Us,” transforming the auditorium into an immersive, high-impact experience.
Visual Identity & Branding
Logo Development
Logo Strategy
Concept Development (logo Brainstorm)
Final Brand System
(Final logo design + enhancement application + colors + Font)
Developing the Visual Story
Key Visuals: HQ Panoramic + the Map + Hidden Sammie
Promotional Campaign & Engagement
Registration Assets
Promotional Poster
Blog: Light & Dark Mode
Access Points for Registration
Pre-Event Engagement
Camp-Us Scavenger Hunt
Venue Transformation
Arriving at Camp
Giant Staircase
Photo Backdrop
Welcome Maps
Base Camp
Panoramic Wall
Column Wraps
Podium
Stage
Presentation Design
The Camp Experience
Day of Photos + Reviews from employees